AI Mode Rolls Out in the US and AI Overviews Reach 200+ Countries: How to Prepare

At Google I/O on 20 May 2025, Google announced that AI Mode, which it began testing in March, is rolling out to everyone in the US, now running on a custom version of Gemini 2.5. Google also previewed Deep Search in AI Mode and new AI shopping tools. At the same time, AI Overviews are expanding to more than 200 countries and territories and over 40 languages.

What changes for Pakistan

AI Mode is US-only for now. But AI Overviews are expanding widely, which means more Pakistani searches will show an AI summary at the top. For informational searches (“how to treat oily skin”, “best way to market a restaurant”), expect fewer clicks to websites. For commercial searches, the effect is smaller, but growing.

How to prepare

1. Find your informational pages in Search Console and watch their click-through rates over the next few months.
2. Strengthen pages that sell. Product, category, service and location pages should be complete, current and fast. These are less affected and more valuable.
3. Make your content citable. Clear definitions, specific numbers, local details (cities, prices in PKR, delivery times) and original insights.
4. Build your brand outside Google. Social, YouTube, email and WhatsApp bring people who search your name directly.
5. Use structured data for products, reviews, FAQs, local business and organisation details.

Our take

Every year Google answers more questions itself. Your website’s job is shifting from “answer the question” to “be the best place to act on the answer”: buy, book, compare or contact. Plan your content around that.