Click-to-WhatsApp Ads: The Lead Channel Pakistani Businesses Underuse
Pakistani customers already prefer to ask questions on WhatsApp. Click-to-WhatsApp ads turn that habit into a measurable lead channel. Here's how to…
The PeachTag blog
Google Marketing Live 2024: 5 Changes Advertisers Should Know
Google's 21 May 2024 event was all about AI: Performance Max controls, AI-generated creative, Demand Gen upgrades and ads inside AI Overviews.…
Google’s AI Overviews Are Here: What It Means for Your Search Traffic
At Google I/O on 14 May 2024, Google started rolling out AI Overviews to everyone in the US, with more countries to…
X Is Blocked in Pakistan: Where Should Brands Put Their Social Effort Now?
X has been inaccessible in Pakistan without a VPN since 17 February 2024. Here's how brands should rethink their social media mix,…
Google’s March 2024 Core Update Is Done: What Changed and What to Do
Google's biggest update in years combined a core update with new spam policies against scaled content, expired domains and site reputation abuse.…