Meta’s New AI Ad Tools From Advertising Week 2026: What Changes for Advertisers
At Advertising Week New York on 6 October 2026, Meta made AI video generation from static images available to all advertisers and…
PPC articles
Google Marketing Live 2026: Ads in AI Mode, AI Max and What Advertisers Should Do
At Google Marketing Live on 20 May 2026, Google put ads inside AI Mode, available through AI Max and Performance Max, and…
Ramadan 2026 Ads Playbook: What We Learned Last Year and What to Change
Ramadan 2026 is expected to start around 19 February in Pakistan. Here's our ads playbook based on last year's results: timing, budgets,…
Meta’s Andromeda: Why Creative Variety Now Beats Targeting
Meta's new ad retrieval engine, Andromeda, picks which ads enter the auction based heavily on what the creative shows. Here's why near-identical…
Ramadan 2025 Marketing Plan for Pakistani Brands
Ramadan is expected to begin around 1–2 March 2025 in Pakistan. Shopping habits shift completely: late nights, Sehri scrolling and a big…
Meta Advantage+ Shopping Campaigns: A Practical Guide for Pakistani Stores
Advantage+ Shopping campaigns let Meta's AI find buyers with very little manual targeting. Here's when to use them, how to set them…