Gmail’s AI Inbox and the End of the Open Rate: How to Measure Email in 2026
Gmail's Gemini features now summarise and sort email by relevance, and open rates have been unreliable for years. Here's how to measure…
Email Marketing articles
Eid Sale Checklist: Email and WhatsApp Messages That Convert in the Last 10 Days
The last 10 days of Ramadan bring the highest buying intent of the year for many Pakistani stores. Here's what to send…
Black Friday and 11.11 Email Checklist: Get Into the Inbox When It Matters Most
Gmail, Yahoo and Outlook now all require authentication for bulk senders. Here's a sale-season checklist to protect inbox placement during your highest-volume…
Outlook Joins Gmail and Yahoo: New Email Sender Rules From 5 May
Microsoft announced on 2 April 2025 that domains sending over 5,000 emails a day to Outlook.com, Hotmail and Live must use SPF,…
Your 11.11 Sale Email Plan: Flows and Campaigns to Set Up Now
11.11 is one of the biggest online sale days in Pakistan. Here's a simple email plan for the three weeks before, during…
Gmail and Yahoo’s New Sender Rules: Is Your Email Still Reaching the Inbox?
Since February 2024, Gmail and Yahoo require bulk senders to authenticate, offer one-click unsubscribe and keep spam complaints low. Here's what Pakistani…