Google Keeps Third-Party Cookies: Why You Still Need First-Party Data
On 22 July 2024 Google dropped its plan to remove third-party cookies from Chrome. Advertisers shouldn't relax: tracking is still breaking for…
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Google Marketing Live 2024: 5 Changes Advertisers Should Know
Google's 21 May 2024 event was all about AI: Performance Max controls, AI-generated creative, Demand Gen upgrades and ads inside AI Overviews.…