Meta’s New AI Ad Tools From Advertising Week 2026: What Changes for Advertisers
At Advertising Week New York on 6 October 2026, Meta made AI video generation from static images available to all advertisers and…
Meta ads
Ramadan 2026 Ads Playbook: What We Learned Last Year and What to Change
Ramadan 2026 is expected to start around 19 February in Pakistan. Here's our ads playbook based on last year's results: timing, budgets,…
Meta’s Andromeda: Why Creative Variety Now Beats Targeting
Meta's new ad retrieval engine, Andromeda, picks which ads enter the auction based heavily on what the creative shows. Here's why near-identical…
Ads Are Coming to WhatsApp: What Status Ads Mean for Pakistani Businesses
On 16 June 2025 Meta announced ads in WhatsApp's Updates tab, plus promoted channels and paid channel subscriptions. Personal chats stay ad-free.…
Ramadan 2025 Marketing Plan for Pakistani Brands
Ramadan is expected to begin around 1–2 March 2025 in Pakistan. Shopping habits shift completely: late nights, Sehri scrolling and a big…