Google’s August 2024 Core Update: What We’re Seeing and What to Do
Google's August 2024 core update rolled out from 15 August to 3 September. Some sites hit in 2023 saw partial recoveries. Here's…
The PeachTag blog
Marketing notes from Lahore
SEO, ads, email, social and the platform changes that move Pakistani businesses, written as they happened.
Slow Internet in Pakistan: How to Protect Your Leads and Sales
Internet speeds across Pakistan dropped sharply in August 2024, hitting WhatsApp media, ads and websites. Here's how businesses can keep leads and…
Google Keeps Third-Party Cookies: Why You Still Need First-Party Data
On 22 July 2024 Google dropped its plan to remove third-party cookies from Chrome. Advertisers shouldn't relax: tracking is still breaking for…
INP Is Now a Core Web Vital: Is Your Website Responsive Enough?
Since 12 March 2024, Interaction to Next Paint (INP) has replaced First Input Delay in Google's Core Web Vitals. Here's what it…
Click-to-WhatsApp Ads: The Lead Channel Pakistani Businesses Underuse
Pakistani customers already prefer to ask questions on WhatsApp. Click-to-WhatsApp ads turn that habit into a measurable lead channel. Here's how to…
Google Marketing Live 2024: 5 Changes Advertisers Should Know
Google's 21 May 2024 event was all about AI: Performance Max controls, AI-generated creative, Demand Gen upgrades and ads inside AI Overviews.…
Google’s AI Overviews Are Here: What It Means for Your Search Traffic
At Google I/O on 14 May 2024, Google started rolling out AI Overviews to everyone in the US, with more countries to…
X Is Blocked in Pakistan: Where Should Brands Put Their Social Effort Now?
X has been inaccessible in Pakistan without a VPN since 17 February 2024. Here's how brands should rethink their social media mix,…
Google’s March 2024 Core Update Is Done: What Changed and What to Do
Google's biggest update in years combined a core update with new spam policies against scaled content, expired domains and site reputation abuse.…