The PeachTag blog

Marketing notes from Lahore

SEO, ads, email, social and the platform changes that move Pakistani businesses, written as they happened.

PPC · 12 Aug 2025

Meta's new ad retrieval engine, Andromeda, picks which ads enter the auction based heavily on what the creative shows. Here's why near-identical…

SEO · 21 Jul 2025

Google's June 2025 core update ran from 30 June to 17 July. Data providers called it a big update, and some sites…

Industry News · 30 Jun 2025

Pakistan's budget, announced on 10 June 2025, brings a withholding tax on digitally ordered goods and services, collected by payment gateways and…

Lead Generation · 19 Jun 2025

On 16 June 2025 Meta announced ads in WhatsApp's Updates tab, plus promoted channels and paid channel subscriptions. Personal chats stay ad-free.…

SEO · 26 May 2025

At Google I/O on 20 May 2025, Google rolled out AI Mode to everyone in the US and expanded AI Overviews to…

Social Media · 12 May 2025

After about 15 months, X became accessible again in Pakistan on 7 May 2025. Should brands rebuild their presence there? Here's how…

Email Marketing · 15 Apr 2025

Microsoft announced on 2 April 2025 that domains sending over 5,000 emails a day to Outlook.com, Hotmail and Live must use SPF,…

SEO · 31 Mar 2025

Google's first core update of 2025 ran from 13 to 27 March. Here's how to check whether it affected your site, and…

SEO · 7 Mar 2025

On 5 March 2025 Google upgraded AI Overviews to Gemini 2.0 and launched AI Mode, an experimental chat-style search, in Search Labs.…