Ramadan 2026 Ads Playbook: What We Learned Last Year and What to Change
Ramadan 2026 is expected to start around 19 February in Pakistan. Here's our ads playbook based on last year's results: timing, budgets,…
The PeachTag blog
Marketing notes from Lahore
SEO, ads, email, social and the platform changes that move Pakistani businesses, written as they happened.
Your 2026 Social Media Plan: What to Keep, What to Cut
A practical social media plan for Pakistani brands in 2026: which platforms deserve your time, how often to post, how to use…
SEO in 2025: Three Core Updates, AI Mode and Our Plan for 2026
Google closed 2025 with a December core update that ran from 11 to 29 December. Here's a recap of a year where…
Gemini 3 Arrives in Google Search: Interactive Answers and What They Mean for SEO
Google launched Gemini 3 on 18 November 2025 and put it into AI Mode the same day, with generative UI that builds…
Black Friday and 11.11 Email Checklist: Get Into the Inbox When It Matters Most
Gmail, Yahoo and Outlook now all require authentication for bulk senders. Here's a sale-season checklist to protect inbox placement during your highest-volume…
ChatGPT Atlas and AI Agents: Is Your Website Ready for Machines That Browse?
OpenAI launched ChatGPT Atlas, a web browser with ChatGPT built in, on 21 October 2025. Its agent mode can browse sites and…
Shopping Inside ChatGPT: What Instant Checkout Means for Online Stores
On 29 September 2025, OpenAI launched Instant Checkout in ChatGPT for US users, starting with Etsy sellers and Shopify merchants to follow.…
Your Search Console Impressions Dropped? Blame Google’s num=100 Change
In mid-September 2025, Google stopped supporting the &num=100 parameter. Search Console impressions fell for most sites and rank trackers broke. Here's why…
Lead Generation for Clinics in Pakistan: A Practical Playbook
Dental, dermatology, hair and cosmetic clinics live on consultations. Here's a step-by-step playbook for getting quality leads from Meta and Google, and…