The PeachTag blog

Marketing notes from Lahore

SEO, ads, email, social and the platform changes that move Pakistani businesses, written as they happened.

PPC · 11 Feb 2025

Ramadan is expected to begin around 1–2 March 2025 in Pakistan. Shopping habits shift completely: late nights, Sehri scrolling and a big…

Content Marketing · 31 Jan 2025

Pakistan's PECA (Amendment) Act 2025 was signed into law on 29 January. It creates a social media regulator and makes spreading false…

Social Media · 14 Jan 2025

On 7 January 2025, Meta announced it will end third-party fact-checking in the US and move to Community Notes, while relaxing some…

SEO · 30 Dec 2024

Google ended 2024 with a December core update (12–18 December) and a spam update (19–26 December). Here's a recap of a busy…

Social Media · 12 Dec 2024

Instagram's new Trial Reels, announced on 10 December 2024, let professional accounts show a reel to non-followers first. Here's how brands can…

Web Development · 5 Nov 2024

11.11, Black Friday and year-end sales bring your biggest traffic of the year. Here's a 12-point technical check for Shopify and WooCommerce…

Email Marketing · 22 Oct 2024

11.11 is one of the biggest online sale days in Pakistan. Here's a simple email plan for the three weeks before, during…

Content Marketing · 8 Oct 2024

Pakistani customers search in English, Urdu script and Roman Urdu, often in the same day. Here's how to plan content and keywords…

PPC · 24 Sep 2024

Advantage+ Shopping campaigns let Meta's AI find buyers with very little manual targeting. Here's when to use them, how to set them…